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Marketing & Growth

Graphic Design

Design is not decoration. It is the difference between a company that looks established and one that looks like it might not be there next year.

No charge to our group benefits clients.

What it actually is

Everything with your name on it should look like it came from the same place.

Identity work and the everyday material that carries it: logo and brand system, the guidelines that keep it consistent, and the print and digital pieces your team reaches for. The goal is that a quote, a truck, a business card and a social post all read as the same organisation.

Best suited to: Employers whose material has drifted — three versions of the logo, four fonts, and nobody sure which is current.

What it includes

Inside graphic design

Take the whole thing or the parts you are missing. Scope is agreed before anything starts.

01

Logo and identity

A mark, a type system and a palette, delivered in the formats you will actually need — screen, print, embroidery and signage all want different files.

02

Brand guidelines

A short document your team and any supplier can follow. Long enough to be useful, short enough to be read.

03

Print collateral

Quotes, proposals, sales sheets, business cards, forms — the documents customers judge you by without noticing they are doing it.

04

Signage and vehicle graphics

Artwork prepared properly for the trade that will produce it, at the sizes and formats they need.

05

Templates

Editable files for the things you produce constantly, so routine work stops coming back to us and starts staying on-brand anyway.

06

Recruitment material

Job posts, onboarding packs and benefits explainers that look like they came from a company worth joining.

Straight answers

Questions employers actually ask us

No hedging. If the honest answer is “you do not need us for that,” that is the answer you will get.

Ask us something else

Usually yes, and often that is the better answer. Rebuilding a mark customers already recognise costs you recognition. More often the fix is a proper file set, a defined palette and type system, and guidelines — the logo stays, everything around it gets consistent.

Vector masters plus the raster exports for everyday use, organised so the right file is obvious. Fonts are licensed appropriately or substituted for something that is, and we tell you which.

That is the standard we prepare to. Print, signage and embroidery each need different preparation, and artwork that looks fine on screen is a common way to lose money at the production stage.

Works with

What this is usually paired with

These five overlap on purpose. Doing one well tends to expose the next.

Remember why this exists

It comes free with your group benefits plan

We would rather help the companies we already look after grow than spend the same hours chasing new ones. There is no separate contract and no invoice.

No obligation

Tell us what your graphic design looks like today.

We will give you an honest read on where it stands and what we would do first — whether or not your plan is with us yet.

Book a benefits review 431-996-1036

An advisor reads it and replies personally — it does not go to a call centre.