Marketing Strategy
Most marketing that fails does not fail in execution. It fails because nobody decided who it was for, or what it was supposed to make them do.
No charge to our group benefits clients.
What it actually is
Who you are talking to, what you are saying, and where.
Strategy is the unglamorous part that makes everything after it cheaper. Who your best customers actually are, what makes you the obvious choice for them, the handful of things worth saying, and which channels are worth your time. Written down, in language your team can use, so the next twelve months of marketing are decisions rather than reactions.
Best suited to: Employers who are busy, growing by word of mouth, and want that to be deliberate rather than lucky.
Inside marketing strategy
Take the whole thing or the parts you are missing. Scope is agreed before anything starts.
Positioning and messaging
What you do, who for, and why you rather than the alternative — in sentences your salespeople and your website can both use.
Audience definition
Who buys, who influences the decision, and what each of them needs to hear. Usually narrower than expected, which is the point.
Channel plan
Where your customers actually are, and where your effort is currently going. Those are rarely the same list.
Campaign calendar
A realistic sequence tied to your seasonality and your capacity, rather than a wish list nobody has time for.
Measurement
What to track, and what to ignore. Fewer numbers, looked at more often.
Questions employers actually ask us
No hedging. If the honest answer is “you do not need us for that,” that is the answer you will get.
Usually more so. When there is already activity, strategy is less about starting things and more about deciding what to stop — which is where the time and money come back. If the answer turns out to be "carry on, you are doing the right things", we will say that.
It depends entirely on how much is already documented and how quickly we can get time with the people who know your customers. We scope it before we start rather than quote a timeline we cannot stand behind.
Some. The parts only you can answer — why your best customers chose you, what you keep losing deals over — are the parts that make the whole thing useful. Everything else we can do ourselves.
What this is usually paired with
These five overlap on purpose. Doing one well tends to expose the next.
Social Media Marketing
Showing up consistently where your customers already are.
Learn moreSEO
Being findable at the moment somebody is looking for what you do.
Learn moreWeb Design & Development
A site that loads fast, reads clearly, and turns visitors into enquiries.
Learn moreIt comes free with your group benefits plan
We would rather help the companies we already look after grow than spend the same hours chasing new ones. There is no separate contract and no invoice.
Tell us what your marketing strategy looks like today.
We will give you an honest read on where it stands and what we would do first — whether or not your plan is with us yet.
An advisor reads it and replies personally — it does not go to a call centre.